At my previous org, we use to do a mix of collaborating on Miro (sync) and Basecamp (async) to take a raw idea to a fully shaped pitch. We’d figure out the broad strokes of the demand side problem and then my partner shaped a “half-baked” pitch. Afterwards, in the comments on Basecamp, we’d identify any risks, rabbit holes and technical constraints.
This process isn’t clean as the initial document stays static as new information is added on by stakeholders and there are multiple perspectives to account for as well + clarifying questions by the shaper.
For the shapers who are tasked with getting to a fully shaped pitch, I’m curious how you guys are doing it right now? What’s your process like and what tools do you use?