This is a topic I’m also interested in. With project shaping taking more time, we need to make smart decisions about which projects to shape. There are endless options for the next step for our business. As founders, we naturally know better what is best to shape next. Our team members also want to shape and need a bit more guidance about what is best to shape next. Having a product strategy with the next big steps is needed in that case.
For example: Basecamp is launching two new products in 2020. There are probably many shaped projects behind these new products. At some stage a decision was made to start shaping these projects because new products are needed. How is this decision made? Is it a pure management decision or are other people involved? How do you make sure the bets you make for this new products are well considered?
I’d love to read more about how others are approaching this!