Our company is different from Basecamp in two significant ways that (I think) should impact the way we employ Shape Up. I’m curious if anyone else has navigated the following:
- Assigning Shapers to focus on a specific product (or area of a product)
- Bridging the UX design gap between product strategy and execution
We are a venture-backed company and plan to multiply our efforts this year, meaning that one or two people pitching projects could easily become a bottle neck. We are currently nowhere close to having the kind of “portfolio of ideas” basecamp has on hand during each betting cycle.
Most of the Pitches I’ve seen (from basecamp or anywhere) don’t really incorporate any user research. While I definitely think that a lot of user research is theater, I’ve also participated in lots of research over the years that has been incredibly helpful and insightful.
Anyone have experience incorporating a design research practice into the Shape Up Model? I’m thinking of the kind of discovery process that is less about innovation and more about usability.