Hey Ryan,
Quick question. I am working on a pitch right now, and have taken the advice from this thread, and of course the book.
One question I have is the role of existing jobs that the product is hired for within the context of the pitch.
In my mind the the solution should at the very least fit the context of the high level jobs that a product is hired for.
Curious about using the language of the four forces in pitches? too technical? too demand side, when a pitch is supply side?
EDIT: I actually think this post touches on some of the points above: What about "strategy"?