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My biggest struggle is that if you can’t adequately protect your delivery team’s time from outside emergencies/distraction, Shape Up breaks down.

For 2022, I’m interested in seeing whether Shape Up can gain traction vs. existing solutions. For example, I’m the only “team” currently in my org that uses Shape Up for delivery. Everyone else either uses Kanban and/or Agile.

I have no intention of switching back to a sprint-based framework, but I’m surprised that other PMs I know are either uninterested in learning Shape Up and/or see it as a threat to their existence. (This is anecdotal, but the better they are at “Agile” the less likely they’ll consider learning Shape Up. I think the “no backlogs” stance is a bridge many of them are unable to cross.)

My biggest learning in 2021 is seeing where Shape Up is great (and not so great) for managing marketing supply-side activities. Don’t know many others trying this out for marketing, so it’s definitely learning while trying.

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