Currently, at Avocode we are ready to start the second dev cycle on Monday. I personally held retrospective meetings during the cool-down with all teams and I have some feedback which in some cases I don’t know how to deal with.
One of the pain points during the first cycle was Marketing
- How does the feature fit into our marketing strategy - this should be probably the responsibility of the lead shaper to discuss this with the marketing department right?
- Who should be responsible for making the marketing happen during the dev cycle - should the lead dev contact marketing team, “Hey we are about to release those features, are you ready with the communication etc.” or should it be the lead shaper (who is shaping different product)?
The second pain point was Onboarding
- Who is responsible for contacting support team (whoever does that in the company) during the dev cycle to make onboarding for the developed feature. Should it be initiative of the team itself or responsibility of lead dev/lead shaper?
There are few similar topics but the main question is Are those responsibilities of the lead dev/lead shaper or the departments? How do you deal with those issues in your companies? Because what we have ended up with right now is a checklist for the Lead shaper, what they have to do during the dev cycle and for me, it’s starting to smell like a manager above the lead dev who is responsible for all of that stuff (contacting marketing if their campaign is ready, discussing onboarding etc. and shaping other project).
Thank you for your answers